How to Take Great Product Photos

If you’re part of the 64% of small business owners with a website, you need to have good product images. Clear images will enhance the appeal of your products. And they’ll reflect a level of …

If you’re part of the 64% of small business owners with a website, you need to have good product images. Clear images will enhance the appeal of your products. And they’ll reflect a level of professionalism that makes buyers trust your business.

But how can you up your photography game? Read on to learn how to take great product photos!

Invest in Helpful Equipment

For product photography, you don’t need to break the bank to take good photos. If you have a decent smartphone, you can tackle the job effectively. But there are a few supplemental items that can enhance the quality of what you produce. 

You can get a cheap tripod for under $20 that will work with your phone. This will give you steadier photos and allow you to experiment with different angles and vantage points. 

Additionally, consider choosing some fabrics for backdrops. Go with white paper or black velvet, for instance, to create clean images. You may also want to designate a table or space in your studio so you don’t have to set things up constantly.

Find the Right Lighting

Wondering how to take good product photos? Lighting is everything! Stay away from harsh light sources and use as much natural light as possible. 

Ideally, you can use a room with windows that provide natural light. Consider introducing a three-point lighting system to illuminate your product evenly from all sides. You’ll be able to highlight the details and dimensions of your product!

Try Different Types of Product Images

Change up the setting and style of your product images, too. In some cases, clean and bold backgrounds will make your image pop. A striking blue background would set off new swimwear or a new line of slushies.

But in other cases, you should consider more dramatic or natural images. Go with a deep black background and achromatic color scheme to introduce a new perfume. Choose neutrals and earth tones for a natural skin care product.

If you’re selling camping gear, you may want to show it in an outdoorsy environment. This will help viewers identify with its purpose. And it will be a more effective strategy than taking photos of tents or cooking gear against blank backdrops. 

Take Time to Edit

If you’re selling products, it’s smart to edit your product images before posting them online. You may want to amp up the contrast, enhance saturation, or improve clarity. Good editing software can help you make these final touches. 

For instance, remove background from an image that looks too cluttered or overwhelming. As another option, blur areas in the background that are less important. You also may want to crop in on the product if it’s swimming in the background. 

Take the Best Product Photos

Quality product photos can enhance your ability to sell items quickly. Get the gear, like tripods and backdrops, to establish a makeshift photography studio. And experiment with lighting and settings to achieve the most stunning results. 

For more tips to improve your business, check back soon for new articles.

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